The second edition of The French Lingerie Loft, an exciting
pop-up concept that plays host to 14 of the most innovative
and stylish French lingerie brands all in one space, will take
place in Central London from Friday 18th – Sunday 20th October
2019.
This three-day pop-up showroom will be held at the ARBORETUM,
a new eco-friendly event space (situated opposite the National
Portrait Gallery moments from Trafalgar Square) where we
invite you to fall in love with the latest lingerie trends and
immerse yourself in the world of French lingerie.
The French Lingerie Loft, London will highlight the
extraordinary savoir-faire and style of the 14 French Lingerie
brands represented by the Promincor – Lingerie Française
organization and will include:
Antigel, Antinéa, Aubade, Chantelle, Empreinte, Eprise,
Epure, Implicite, Lise Charmel, Lou, Louisa Bracq, Maison
Lejaby, Passionata and Simone Pérèle.
By bringing together 14 of the most renowned French brands,
Promincor – Lingerie Française has created a luxurious oasis
of ‘all things lingerie’ with brand presentations,
professional bra-fittings, a display of antique lingerie
pieces, as well as a chance to see all the latest AW19
collections in one space.
This welcoming loft-style experience will also include talks
on the latest lingerie trends, styling, body positivity,
well-being, and influencer styling tips alongside a variety of
key lingerie-related topics presented by the exhibiting brands
and UK and French experts.
In addition, there are a number of exciting workshops to get
involved in from daily fashion-infused yoga classes, indulgent
perfume consultations that are ‘au naturel’ to our fun and
frivolous French cocktail making masterclasses.
The French Lingerie Loft is FREE to attend and doors open
10am-7pm Friday and Saturday and 10am-5pm Sunday.
A French Lingerie Loft Goody Bag for the first 100 guests who
register and attend each day. We also recommend booking early
for the workshops and specialist bra fitting sessions, as
demand will be high.
The event is made possible thanks to the financial support
of DEFI, the Committee for the Development and Promotion of
French Clothing (www.defimode.org).
A fusion of Yoga and Voguing, fitness and fashion,
set to an 80s House beat and designed to empower.
Think vogue. Think yoga. This is VOGA.
The haute couture of fitness arrives at the French
Lingerie Loft.
As creators of lingerie and swimwear,
Empreinte has been guided by its 70 years of
corsetry know-how to channel the female silhouette
into a new aesthetic, that is both elegant and
glamorous.
Empreinte will help you discover their world of
generosity, confidence and innovation.
A world where they bring together their considerable
French expertise with their eye for feminine and
contemporary styling, to help you achieve a
new-found sense of wellbeing and sophisticated
glamour.
Speaker:
Carole Remy, Communication Manager, Empreinte
French lingerie brand, Chantelle, will
highlight how investing in the right lingerie is one
of the most important purchases any woman can make.
As women we often spend time and money putting
together the best outfits, but often forget how
important the role lingerie plays in enhancing those
beautiful clothes. We would not wear makeup, without
foundation… same principle!
It’s all about size, shape and style. Well-designed,
and exquisitely crafted lingerie can make you feel
more confident and this is what Chantelle Lingerie
are all about. Making women feel and look their
best, in body and mind.
Speakers:
Alexandra Thrower, Brand Manager, Chantelle
Lingerie UK
Denby Axam, PR and Communications, Chantelle
Lingerie UK
Sandra Dyke, Expert fitter with 20 years’
experience, Chantelle Lingerie UK
Taking a look at the key lingerie trends for Autumn
Winter 2019 and a sneak-preview of Spring Summer
2020, our guest panel will take the audience through
key shapes, colour palettes and finishes. As well as
most importantly, how to wear the must-have styles
for the season and ways to make these styles work
for your body shape.
Speakers:
Monica Harrington, Specialist Lingerie Stylist
Monica has over 30 years’ experience as a lingerie
stylist having worked in London, New York, and
throughout Europe. She has styled and fitted
thousands of women of all shapes and sizes from all
over the world and worked for an impressive list of
some of the biggest brands and retailers in the
business.
Camille Mari, Beauty and Fashion Blogger, Fashion
Rush
Camille Mari, is a French girl based in London Ever
since she can remember, she always had an eye for
fashion, and now she shares her thoughts, looks and
ideas with the world through her successful fashion
and beauty blog Fashion Rush. The blog is a visual
journal on how to put key looks together, with her
own inimitable French slant, she is also a lover of
all things lingerie.
Louisa Bracq introduces us to the savoir-faire of
French embroidery with an insider's guide to the
creative and development process, with all of its
delicate and intricate components. This is a unique
opportunity to discover how the rich ancestral
craftsmanship and heritage found within embroidery
fits into today's modernity. Louisa Bracq is a label
that effortlessly combines the audacious and
avant-garde, with the art of embroidery.
Once you know the secrets behind the creation of
embroidery, your lingerie has never before felt so
special!
Speaker:
Arnold Perizonius, International Sales Manager,
Louisa Bracq
Aubade will share their expertise on which lingerie
can be worn under this season’s silhouettes, and how
the right lingerie can be the ultimate fashion
accessory.
Offering collections in on-trend colour palettes
with directional styling, Aubade are real pioneers
of a ‘couture lingerie’ spirit often taking two
years of careful development to achieve each design.
With each piece adapting perfectly to the curves of
the body like a second skin, Aubade is the ultimate
partner for every moment in a woman’s day and life,
achieving lines that embellish and flatter a woman’s
body.
Speaker:
Carol Johnson, Aubade Country manager UK & Ireland
Maison Lejaby will present an insight into how the
role of influencers is changing, particularly when
it comes to lingerie, and how it is promoting a new
level of body positivity. Sharing the stage will be
well-known influencer Alex Light who has gained over
46k followers for her Instagram page that often
features lingerie and swimwear to illustrate her
mission, which is to promote a more positive body
image.
During this session Maison Lejaby and Alex will
discuss how lingerie brands are changing the way
they communication, by showing campaigns with less
retouched visuals, and creating a more natural and
healthier attitude amongst women.
Speakers:
Romaine Fulton-Hart > PR
Alex Light > Influencer
Brigitte Chauchon > Maison Lejaby
Want to mix the perfect French Martini or fancy
being your own mixologist.
The French Lingerie Loft has teamed with the
Arboretum to create a fun and creative cocktail
masterclass.
Want to mix the perfect French Martini or fancy
being your own mixologist.
The French Lingerie Loft has teamed with the
Arboretum to create a fun and creative cocktail
masterclass.
A fusion of Yoga and Voguing, fitness and fashion,
set to an 80s House beat and designed to empower.
Think vogue. Think yoga. This is VOGA.
The haute couture of fitness arrives at the French
Lingerie Loft.
Artist will sketch French Lingerie Loft guests on postcards accompanied by notes / messages to themselves on body positivity.
French lingerie brand, Chantelle, will
highlight how investing in the right lingerie is one
of the most important purchases any woman can make.
As women we often spend time and money putting
together the best outfits, but often forget how
important the role lingerie plays in enhancing those
beautiful clothes. We would not wear makeup, without
foundation… same principle!
It’s all about size, shape and style. Well-designed,
and exquisitely crafted lingerie can make you feel
more confident and this is what Chantelle Lingerie
are all about. Making women feel and look their
best, in body and mind.
Speakers:
Alexandra Thrower, Brand Manager, Chantelle
Lingerie UK
Denby Axam, PR and Communications, Chantelle
Lingerie UK
Sandra Dyke, Expert fitter with 20 years’
experience, Chantelle Lingerie UK
Every woman deserves to look and feel great about
their body, and French lingerie can be a fantastic
starting point to help us on that journey.
As champions of the body positivity movement, this
informed and exciting panel talk will discuss how we
can all be happier and more confident in the skin
we're in, by embracing all ages, skin tones and
shapes and sizes.
Speakers:
Caryn Franklin MBE, Fashion Commentator and
Activist
Caryn Franklin has been a well-respected figure
within the fashion industry over the last 35 years,
as a commentator on style, image and identity
politics.
Having been Fashion Editor and Co-Editor of i-D
Magazine in the '80s and key a household name as TV
presenter for the Clothes Show and Clothes Show
Live, Caryn has more recently been dedicated to
promoting a more positive body image and diversity
in fashion for which she received her MBE.
Education and advocating emerging talent have also
been a key component of her career guest lecturing
at universities such as Central St Martins, London
College of Fashion and Royal College of Art and she
is also a Professor of Diversity in Fashion and
champion of sustainable fashion.
Ashley James, Model, TV Presenter and DJ
Ashley James is a model, DJ and TV personality that
first appeared on E4’s Made in Chelsea, before
becoming a regular TV presenter and radio DJ on
Hoxton Radio and Hollyoaks. Ashley is also one part
of the DJ duo Bittersweet that provide guest sets at
VIP events, festivals, and product launches and has
a residency spot at Lights of London, Soho.
Ashley writes columns in the Huffington Post and
Closer magazine where she regularly discusses female
empowerment. A regular campaigner on body
positivity, she is also model fronting campaigns
that promote a more inclusive approach to fashion.
Celebrating diversity, the Lise Charmel Group will
highlight how lingerie can work for all ages, skin
tones and shapes.
As one of the most prestigious lingerie groups in
France, the Lise Charmel Group will showcase how
each of their brands has a different personality,
mood and style, ensuring that every woman can find
her own perfect lingerie match.
Renowned for their craftsmanship, and a figurehead
in the world of luxury lingerie, Lise Charmel aims
to exalt and celebrate all women through their
beautiful lingerie collections.
Speaker:
Gwendolen Bridge, Southern UK Account Manager,
Lise Charmel
How to create the perfect shot for your social media
or blog, this insider’s guide shows you how to
choose the most incredible lingerie looks for your
posts whilst embracing and celebrating your own
unique body shape.
With great styling ideas, tips on how to develop
your own voice and audience, through to why brands
might want to work with you. This candid talk has it
all, perfect for want-to-be social media stars
thinking of using French lingerie in their
photoshoots. Served with lashings of personality and
body positivity.
Speaker:
Georgina Horne, Lingerie and Fashion Blogger and
Model, Fuller Figure Fuller Bust
Georgina Horne is a UK based dress loving, plus
sized, fuller bust, lingerie obsessed, bra fitting
enthusiast who hates body snarks. When she started
her blog in 2011 she just envisioned it as being a
way to showcase her clothing and lingerie choices
for those who had a similar figure to her own.
Little did she know that this hobby would become a
full-blown passion, giving way to modelling
experiences, national and international press
coverage, and best of all, the most amazing readers
and fellow blogging friends that a girl could ask
for.
With every woman's body morphology being unique,
finding the right lingerie to fit your form is
always of the utmost importance. Simone Pérèle will
share their 70 years' of expertise and know-how to
assist you to feel beautiful and in harmony with
your body. They will help you discover the most
perfect lingerie to complement your figure, as
Simone Pérèle know the more confident you feel, the
more you will enjoy each and every day.
Simone Pérèle believe that wearing the most amazing
lingerie is not only necessary to enhance and
flatter your appearance, it can also be a starting
point to body positivity and personal fulfilment.
Speaker:
Estelle Lecugy, Stylist Simone Perele Group.
Want to mix the perfect French Martini or fancy
being your own mixologist.
The French Lingerie Loft has teamed with the
Arboretum to create a fun and creative cocktail
masterclass.
Want to mix the perfect French Martini or fancy
being your own mixologist.
The French Lingerie Loft has teamed with the
Arboretum to create a fun and creative cocktail
masterclass.
A fusion of Yoga and Voguing, fitness and fashion,
set to an 80s House beat and designed to empower.
Think vogue. Think yoga. This is VOGA.
The haute couture of fitness arrives at the French
Lingerie Loft.
The French Lingerie Loft will be creating the
ultimate Parisian-style Sunday brunch with indulgent
pastries, rich strong coffee surrounded by sumptuous
lingerie and beautiful loungewear and hosted by
Alexandra Fullerton.
Join us for this relaxed brunch with
live Q&A sessions with our lingerie brands and
experts, where you can ask us anything – from how to
choose the best lingerie to achieve that ‘je ne sais
quoi’ style to the art of French seduction.
After all there is nothing more French
than lingerie! With the word itself being taken
directly from the French language “lingerie” meaning
undergarments.
Alexandra Fullerton is a freelance stylist and
writer. Currently Fashion director-at-large of
Glamour UK, previous to this she was fashion
director at Stylist magazine, a role she held for
seven years. Alex has contributed to V, Vogue
Brazil, Harper's Bazaar Malaysia and Stella. Her
commercial clients have included Stella McCartney
and Marks & Spencer. Photographers Alex has worked
with include David Bailey, Victor Demarchelier,
Mary McCartney, Rankin and Ellen Von Unwerth.
Alex's first book, How To Dress, was published by
Pavilion in June 2018 and became a #1 best-seller
in Amazon.co.uk's Fashion category.
For centuries women have used perfume: for sending
scented prayers to the gods, as an invisible
accessory to express our innermost characters, and
as a powerful weapon to seduce the senses. During
this workshop you’ll learn why perfume became a
political issue when ‘nice ladies’ were once
forbidden from scenting their lingerie with certain
sinful ingredients, how French perfumers train their
noses, and how to improve your own sense of smell.
We’ll be exploring our most powerful sense while
experiencing some of the finest niche fragrances in
the world – including
Jeroboam, Histoire de Parfums, E. Coudray,
Berdoues, The House of Oud, Widian
and L’Orchestre Parfums – connecting with
them in a sensorial way, and learning to appreciate
the deeply emotional associations that perfume can
conjure…
Speaker:
Suzy Nightingale, Fragrance Expert
Susanna Cordner will present her unique perspective on the world of lingerie, providing a brief journey through some of the defining styles and technical developments that have shaped underwear in the past and present. As a historian and curator, she will offer a glimpse into some of the fascinating and inspiring stories these intimate items have to tell, and how have they shaped how we look and feel today.
The French Lingerie Loft will be joined by Sally
Denton, Trends Forecaster and Futurist who will
present the key lingerie trends for Autumn Winter
2019-20 and Spring Summer 2020, as well as providing
a glimpse into the future of sustainability through
new materials, slow manufacturing and craftsmanship
and generally a more considered approach to
fashion.
Speaker
Sally Denton, Trends Forecaster
For centuries women have used perfume: for sending
scented prayers to the gods, as an invisible
accessory to express our innermost characters, and
as a powerful weapon to seduce the senses. During
this workshop you’ll learn why perfume became a
political issue when ‘nice ladies’ were once
forbidden from scenting their lingerie with certain
sinful ingredients, how French perfumers train their
noses, and how to improve your own sense of smell.
We’ll be exploring our most powerful sense while
experiencing some of the finest niche fragrances in
the world – including
Jeroboam, Histoire de Parfums, E. Coudray,
Berdoues, The House of Oud, Widian
and L’Orchestre Parfums – connecting with
them in a sensorial way, and learning to appreciate
the deeply emotional associations that perfume can
conjure…
Speaker:
Suzy Nightingale, Fragrance Expert
October 18, 2019
10:00 AM - 1:45 PM
Non-stop bra-fitting sessions of 15 minutes each
October 18, 2019
2:15 PM - 6:00 PM
Non-stop bra-fitting sessions of 15 minutes each
October 19, 2019
10:00 AM - 1:45 PM
Non-stop bra-fitting sessions of 15 minutes each
October 19, 2019
2:15 PM - 6:00 PM
Non-stop bra-fitting sessions of 15 minutes each
Lingerie Française collectively represents several centuries of outstanding savoir-faire, artistry, and cutting-edge innovation. In fact, we essentially invented lingerie. Our member brands include AUBADE, CHANTELLE, PASSIONATA, EMPREINTE, ANTIGEL, ANTINÉA, EPRISE, EPURE, LISE CHARMEL, LOU, LOUISA BRACQ, MAISON LEJABY, SIMONE PÉRÈLE and IMPLICITE.
Lingerie Française member brands are united by a set of shared values and objectives, as well as an enduring passion for lingerie! They are all committed to the pursuit of excellence in this historic trade, with unsurpassed design savvy and technical expertise that's unique to France.
With its enduring reputation as a fashion leader and purveyor of high quality, France rests on laurels that go all the way back to the first bra model, patented in 1889 by Herminie Cadolle!
This shared heritage includes a vast reserve of technical knowledge in manual trades, from sewing to arts such as sculpture: The Lingerie designer creates garments that glorify the shape of a women’s body and enhance her allure. Constantly innovating, the lingerie designer develops new models which, in turn, continue to push the boundaries on ingenuity.
We highly appreciate the financial support of DEFI, the Committee for the Development and Promotion of French Clothing, (www.defimode.org), which has been essential in this launch of the French Lingerie Loft in New York.
PROMINCOR - LINGERIE FRANCAISE
37-39 rue de Neuilly, 92110 Clichy, France
Tel: +33 1 49
68 33 70
Fax: +33 1 49 68 04 78
Email:
promincor@lingeriefrancaise.com
BOARD
Karine Sfar
Laurence Bazin
Ulyana Sukach
Christelle Perz
EVENT ORGANISATION
CiCi PR & Events
Cristie Herbert
Tel: +44 (0)7738399617
Email: hello@cicipr.com
